1. What is the importance of consistency while offering customer service to different people?
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- Not important – Customers o ly know what they experience and can not compare the service they get with that offered to others.
- Very important – Customers expect a consistent level of service when dealing with a company.
- Important only for large companies, not for small ones
- Important only for small firms since they rely on customer referrals
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- Yell back at them
- Not respond and hang up
- Sound anxious
- Keep a calm, lower tone to calm the customer down
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- Reporting customer data to government agencies
- A customer filling in a profile online
- Using customer data to determine an overall company marketing campaign
- Using a series of data points to place customers into groups and tailoring their experience with your company
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- Premium pricing
- Experienced management
- Friendly customer service
- Growing financial performance
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- The firm can later tell the customer he/she was actually the wrong one, after he/she has calmed down.
- The firm should always take the blame and learn from it.
- The focus should be on finding out what would satisfy the customer and solving the problem, not determining blame.
- They can later put the blame on a third party.
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- Ask for lots of details so the customer can be catered to in the future.
- Try to sell customers additional products and services unsolicited.
- Place ads on the order page for additional products.
- Only ask for information necessary to process the order.
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- It automatically makes them assume they will get what they want.
- It creates rapport with the customer and puts them at ease.
- If the person talks fast, it means they are in a rush and you should also do the same.
- It tells the customer you are someone they can trust.
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- It allows for cheaper resolutions to customer conflict.
- It is a good substitute for good customer service.
- It allows the management to measure how well customer service is being performed.
- It puts the company ahead of the competitors in respect of customer service.
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- The same draft of an email can be sent to every single customer thus ensuring consistency.
- They are used for all marketing efforts of a company.
- Information can be distributed via the CRM system for sending the same message to all the customers in the same group.
- The CRM system always works as the back end for the company website.
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- To save the company money
- To get them off the phone quickly
- To get referrals to other customers
- To make them happy
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- Please call customer service.
- We are glad you are enjoying our product/service.
- Thank you for your email, we are sorry to hear about the problem you have.
- We will get back to you within 7 days.
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- They feel they are getting more for their money.
- Customers feel that this way, they can get whatever they want, at least temporarily.
- It ensures the customer will buy again.
- It puts them in a positive mood and allows them to help guide the resolution
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- The person is energetic and wants to help.
- The person is bored and uninterested in the conversation.
- The person is angry.
- The person doesn’t believe what they are hearing.
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- By reducing headcount by 10% each year
- By making it mandatory for the employees to attend company meetings
- By offering incentives, both financial and non financial, for good performance
- By telling the employees that mystery callers will evaluate them
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- To handle customers who are not happy with the company “with care”
- A gesture made by the company to retain a customer after his/her having experienced bad customer service
- A gesture made by the company as a last resort to get the customer to leave
- A bonus to exceptionally good customer service agents
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- Tell him/her to be quiet and listen.
- Tell him/her to call back when he/she has calmed down.
- Ask the customer what can be done to solve the problem.
- Let the customer give vent to his/her feelings and do not try to interrupt him/her.
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- Discretion
- Rudeness
- Effectiveness
- Authenticity
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- Saving the company money
- Immediate customer gratification and personalized interactions with each customer
- Reducing the call times of customer complaints
- Increased visibility into the financial situation of the company
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- The number of products sold
- An overall customer satisfaction rating of 90%
- How displeased customers are in general
- A profit margin of 30%
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- Survey the customers to get their feedback and to find out their needs and expectations of the firm.
- Copy what the competition is doing.
- Ask the employees what strategies they want to be implemented.
- Look for the standard customer service strategy employed in the country of operation.
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- Employee reception to the plan, and customer reception to the plan
- The cost of implementing, and employee reception
- The time needed to create and implement, and the cost of implementation
- The competition’s as well as the customers’ reaction to the plan
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- People are fickle and want different things even in the same situation depending on different occasions.
- Needs are different depending on what the customer values as important under the circumstances.
- Needs changed according to the financial situation of the customer at the time.
- The customer can probably be talked into focusing on their wants instead of needs.
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- It makes the customer feel they got something for nothing.
- It makes the customer feel guilty if they ever have a problem.
- It allows you to upsell to the customer something they do not need.
- It allows you to add value for the customer and help them make an informed decision.
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- To make a form people can submit available online
- To supply answers to FAQ’s online
- To make live chat with company representatives available 24/7
- To make company phone number available online
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- Creating specialized reports
- Entering data into a data base
- Calling customers to survey them
- Sifting through vast amounts of data by focusing on specific attributes
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- The accent you talk in, depending on your country
- The highs and lows of your voice, which let the customer know how interested you are in talking to them
- The pace at which you speak, which lets the customer know if you are in a rush or not
- The general attitude you convey to a customer
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- A single database for the CRM program
- The physical warehouse where the company servers are stored
- A database that stores information from several other data sources, allowing a CRM system to query multiple databases from one location
- A program that is used to create financial reports
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- Having customer service agents work in management
- Creating high level initiatives only
- Starting by building strategies upwards from the customer level
- Having high level managers work in customer service for a short period of time so they can experience it before laying down policies
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- Offer to refund more than the product value.
- Let customers know what the standard procedure for handling irate customers is up front.
- Give the customers time to cool off by asking them to call back later.
- Follow up with customers after the fact to make sure they are happy with the resolution.
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- They would automatically drop the lowest 10% of customers.
- They can ask the higher sales clients to act as representatives of the company.
- It offers the company potential for directing their marketing campaigns effectively on the basis of their buying habits.
- They can find out who owes the company money.
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- Verify the information the customer has provided and any additional facts if required.
- Tell the customer they will get whatever they want.
- Tell the customer you’ll see what you can do but not to expect much.
- Look for errors in the customer’s story.
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- Very important – The top management has to be committed to it and offer the maximum support.
- Not important at all – The employees at the customer level should decide the strategy.
- Important only in small companies, not large corporations
- Important only in large companies. Smaller companies do not need to worry about customer service strategy.
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- Follow a standard company protocol.
- Ask the customer what resolution they would like to see.
- Determine what would be the cheapest alternative that would make the customer happy.
- Offer to replace their product regardless of their problem.
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- Try to sell them something new.
- Ask them to write a nice letter to the company praising the customer service agent.
- Tell them only the first customer service call is free.
- Repeat to the customer what you resolved and any further actions you’ll be taking.
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- Create one to many relationships with customer groups
- Create many to one relationships with customers
- Send financial reports to the management
- Create a one to one relationship with each customer.
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- Say nothing. Just put them on hold.
- Say “just a minute”; then put them on hold.
- Ask them first if it is okay to put them on hold for a moment.
- Tell them they need to hold for several minutes.
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- Ask the other party how you can help them.
- Say “Hello?” then pause.
- Ask them for their name or customer number before greeting them.
- Try to redirect the caller to someone else.
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- By sending a mass email
- By telling only those who directly deal with the customers
- By emphasizing the management’s commitment to the plan at a company-wide meeting
- It should be confined to the top management.
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- Saying ‘no’ to the customer but offering alternatives
- Saying ‘yes’ to the customer at first but switching to ‘no’ later
- Saying ‘yes’ to the customer with no intention of following through
- Saying ‘no’ to the customer and offering no alternative solution
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- To give the website more content which looks impressive
- To spur the customers to ask additional questions
- To position the company as an industry leader
- To answer questions customers often have so they can easily find the answer without having to ask
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- Ignoring the email and seeing if they email a second time
- An immediate automatic email response letting the customer know someone will reply within 24 hours, followed up
- by a reply from a customer service representative within 24 hours
- Informing them the answer is in the company FAQs and they should look there
- Replying to the email a week later after investigating
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- Discounts and coupons
- The management’s commitment to the growth of the firm
- An aggressive tone
- Understanding and empathy
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- It is more cost effective than other methods.
- It allows the company to respond quickly.
- It gives the company a trail of communications with the customer.
- It is unemotional and doesn’t always allow the customer to convey the importance of their question or issue.
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- A predetermined plan to continually help the employees keep themselves informed of the company’s latest initiatives in order ultimately to make themselves better at customer service
- A plan to educate the consumer about the products
- A plan to help the management understand the customers’ needs better
- A predetermined plan to help the employees learn more about the company’s financial situation and the company’s need to perform better
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- Ask the customer what the problem is.
- Try to offer him/her something for free to pacify him/her.
- Ask him/her to submit a complaint first.
- Express regrets and promise to provide better service in future.
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- Ask them to call back later when they have calmed down.
- Express empathy.
- Put them on hold and pass them onto a manager.
- Issue them a refund regardless of the problem.
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- Safety and Fun
- Accuracy and Certainty
- Efficiency and Seriousness
- Low cost and Tranquility
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- Please call back later.
- I’ll have to ask my manager to approve what you are asking for.
- I can see why you feel that way.
- Why didn’t you buy a competitor’s product.
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- Say ‘no’ up front, being honest.
- Do not say ‘no’, but later do not deliver on the alternative solutions.
- Pretend everything is good, but towards the end of the conversation, tell them you did not mean what you said and actually the answer is ‘no’.
- Do not say ‘no’, but offer alternative solutions.
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- To know when no more customer service needs to be provided
- To compare the firm’s strategy with that of the competitors
- To create measurable objectives which the firm can strive to meet
- To allow for customer service agents to be promoted on the basis of their performance
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- Age range
- Zip code
- The industry they work in
- All of the above
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- A computer manufacturer fixes your new laptop under warranty
- A retail chain accepts your return
- Offering an employee a raise for good performance
- A restaurant gives you a free glass of wine because you mention to the waiter you didn’t enjoy the wine like you had hoped
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- Extremely important
- Not important at all
- Slightly important
- Depends on the situation
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- It makes dealing with irate customers easier.
- It provides an easy reference to past communication with the client.
- It is impersonal.
- Canned responses can be sent back.
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- Replacing an item under warranty
- Answering a call within two minutes
- Absorbing any extra costs such as shipping costs incurred by the customer as a result of the problem
- Sending him/her a complaint form to fill out
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